Response to Dillion's post

Is making an environmentally conscious plan always the right decision for a company? As much as every company wants to be environment, there is a certain breaking point where it is not plausible for a business. Their are limits to everything. I agree that this decision is based highly on the market at hand. At an individual level, I like to buy green products but new technology only goes so far. Businesses still have to be profitable to survive and that is the bottom-line. As more consumers want sustainable products, companies will have to look into these alternatives. I believe it is a market that is growing, and the ones who are environmental are more likely to sustain a solid customer base.

Can you buy my love?

"Is environmentalism more of an opportunity or threat for marketers?"

The new direction of advertising and the marketing industry is to appease to their target market. Previously it concentrated highly on selling the product for being a great product, but now it is based off of what is the new hot ticket. Today, I believe company's should grasp the opportunity to market their products advertisement campaign based on environmental forces. It is wonderful for a company to be socially conscious because it can become a competitive advantage, besides all of the other benefits. When a topic such as sustainability becomes an issue, companies should grasp these opportunities. Being the first to grasp a new niche can skyrocket their business.
Companies spend extremely large budgets researching culture and conducting analysis'. Then they spend an exorbitant amount of funds to promote this new idea. Advertisements are everywhere and effect what people buy.
One campaign taken up by many companies is the idea of being sustainable. Now sustainability reports are found within most companies documents. For example North Face a company which sells products that support outdoor adventures makes their popular jackets out of recycled materials. They have created a name for themselves with service based lifetime warranties and a going green message. On their website their sustainability report's overview states :
"Sustainability is not a goal, it's a journey, and at The North Face it is part of our brand heritage. Sustainability and conservation form the core of The North Face pledge to advance the well-being of the planet, its citizens and those who enjoy exploring it."
They now advertise that they were always environmentally conscious so you the consumer should support them with this journey because you matter. You see their jackets on 50% of Keene State students, including myself, because going green is the new big thing.
Companies that see environmentalism as an opportunity understand that the market is always changing, and are more likely to overcome the tests of time. They distinguish themselves repeatedly as they rise to the top within their market. They buy my love by advertising what I want to see, therefore making the right products for me. Can companies who do not adjust to marketers do not have that opportunity to buy my love, what are some ways they have advantages?

Response to Kristy's Post

Salary within the interview process seems like it is going to be a very challenging conversation. I like how you stated that the conversation needs to be respectful. That is something that does get over looked. I don't know how much I should be making from that first job and also don't want to ask for too much or too little. By discussing this information in a respectful manor their might be more room for compromise. Also, your new boss could respect you more for understanding the hierarchy of the business. I think this is a good point we all need to take a better look at.