This is an ongoing course asignment for my marketing class at Keene State.

Friday, April 23, 2010

Concert Prices

There are many different service based businesses, especially in the United States. Pricing for these services is very complex. One aspect of services I wanted to concentrate on is the prices of concerts in small venues, big venues, festivals and local shows. The prices to see live music varies drastically today. The music industry and recording industry have become to different industries. Large venues have many added service fees which vary depending on the show and the cost they predict. Small venues are just trying to maintain their place, where larger venues are looking for a greater profit. The underground music scene is larger due to the affordability and the intimate experience. But if a larger artist was to play in a small venue the prices would skyrocket because of value.
Each experience is rated on a value system, the quality of the musician is becoming less of a factor, if they are famous, a large name on the top 40 lists or a typical big summer show they have higher value. Some of the best musicians are unknown because they do not appeal to the masses in a large party setting. Dave Matthews Band concerts are known for the atmosphere of being a very passionate crowd, involving a lot of singing along to "lets eat, drink, and be merry." This experience, with the musical performance, light show and outdoor concert setting has a value based on all of this criteria, which doesn't effect the musicianship. How high do you think entertainment prices will go?