Brands and packaging make the products stand out from others. Do you agree? Do you think that people focus more on the brands or on the packaging of products? Do you believe that they are both very important?
Branding and packaging are a vital part of a product when they are sold in the stores. One point I wanted to stress is that packaging is becoming more and more creative because of the online component of sales. The package would then be the page the item is sold on. But ultimately what most likely got the customer to that page is the brand name. I agree that both are very important but that for higher end products or something most likely bought online the brand name is more important. That the brand name is advertised and recognized. Packaging makes an item stand out on the shelf and incorporates the brand name. If you trust a brand name you are likely to buy other products under that brand name. If something is shiny and bright it my draw attention for a second, or if has a certain picture on it or a second use, it does create discussion. We are consumers and brand conscious. If someone is looking to save money they are looking at price less then packaging as long as the packaging is comparable, and not falling apart.
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